Guoman and Thistle Hotels have promoted Edward Pinchard to the role of sales director, making him responsible for its entire London and international sales operation ( /

Pinchard previously held the position of Thistle Hotels’ head of sales UK and has a wealth of experience within the hospitality industry, having previously worked at an international management level for both Hilton and Intercontinental Hotels.

In his new role, Edward will be responsible for leading and developing the newly structured sales team for Guoman and Thistle in London, Europe, Middle East and The Americas ensuring the new teams are proactive, engaging and competitive within their respective market places.

Commenting on the sales opportunities that lie ahead for both groups, Edward said: “Both Guoman and Thistle are approaching an exciting phase in their development and our confidence in both brands and their individual offering enables us to fully progress our new national and international sales strategies.

Guoman and Thistle Hotels’ multi million pound rebrand programme in the United Kingdom is well underway, which will enable us to attract and retain guests by providing them with the best possible quality and service. Internationally Guoman’s deluxe proposition is expanding  with new properties opening in both China and Malaysia.    

I have a real passion for the hospitality industry and am looking forward to taking my team and its targets to the next level, while ensuring that the guest remains at the heart of the experience.”