Fresh from his new appointment as managing director of Thistle Hotels and Guoman Hotels, Heiko Figge is laying out his plans for 2010 that will see him oversee hotel operations and growth of both brands, while developing the distinction between them and continuing to push Thistle’s £100 million rebrand programme.

Figge, who originally held the position of chief operating officer for Thistle, takes up the role of managing director of Thistle and Guoman as part of an international restructure of both brands.

Despite the different positioning of these brands, both Thistle and Guoman pride themselves on listening to their guest’s needs and drawing on guest comments to continue to innovate in the marketplace.

Heiko Figge, said: “2010 is set to be an exciting year for both brands. We need to continue to build on our great work in 2009 and recognise what our customers want from us in 2010. Thistle’s £100 million rebrand programme is well underway with over 1,100 bedrooms across the group refurbished, 9 hotels reverting to their original names as a mark of their heritage and  40 meetings and events facilities renovated.

February sees Thistle introduce its revised meeting and events proposition, ‘Let’s Meet’ which has a ‘Back to Basics’ approach in response to guest feedback for simplicity and value for money.

Simplicity comes in the form of transparent packages, with clear costs that are easy to book via an experienced team in Thistle’s centralised London sales office.

The ‘Let’s Meet’ offering also reinforces Thistle’s flexible approach to meetings and events. With a huge range of meeting room types across the UK, well-trained staff manage requirements on a case by case basis. Vibrant dining options also offer delegates the flexibility to choose between saintly break snacks or indulgent treats.

Additionally, there is a real focus on rewarding loyal conference and events organisers with special perks such as free room upgrades, late checkout and a cashback Booking Bonus scheme.

It’s the combined commitment to simplicity, flexibility and reward that makes ‘Let’s Meet’ a proposition which ensures meetings and events can be both inspiring and easy.

Heiko, commented: “It is apparent from guest’s opinions that there is no one size fits all approach when it comes to what clients want. By getting back to basics we are able to offer bookers and delegates bespoke packages that are tailored to suit their needs.”

The programme also focuses on training staff across the group to guarantee Thistle’s famously high service standards are continually met. Moreover a reinforced commitment to value-for-money enables the group to provide guests with the peace of mind that they will receive the warmest welcome at the best possible price.