Thistle Hotels has invested more than £100m to rebrand and redesign its hotels across the UK, including the roll-out of a new corporate identity, enhanced service and quality standards.

Thistle St Albans, The Noke has received a £2million investment which has seen the hotel refurbished extensively with the front of house, lounge, two restaurants and all public areas completely modernised with contemporary and stylish furnishings.

The hotel's Deluxe bedrooms have all received bathroom upgrades with stylish modern features and the majority have also been completely refurbished. 

As part of the re-brand the hotel’s name will also be changed to The Noke by Thistle. This name has historical links with the hotel as the location was originally a working farm named The Noke Farm.

General manager, Billy Hughes who was brought in ten months ago to oversee the refurbishment commented: “The refurbishment will see The Noke become one of Hertfordshire’s leading hotels. We are investing substantially on all areas of the business from bricks and mortar to staff training and development. Renaming the hotel back to its roots is a demonstration of our commitment to the local area - something we are keen on supporting is local as we source the majority of our food from local suppliers.”

Thistle Hotels places a strong focus on its food and beverage offering and at The Noke both restaurants have received extensive refurbishment. The Noke restaurant offers a fine dining experience, or if you prefer a more relaxed dining experience there is the Oak & Avocado restaurant, a gastro pub style cuisine experience.

Product enhancements have been designed around the individual character of the hotel, with core brand standards throughout the group including high speed wireless connectivity throughout, flat screen televisions with satellite TV and investment in a quality dining experience.